SER Group has officially announced its rebranding to Doxis today. This change reflects the transformation of the firm into The Document Intelligence Company. The new identity underlines a major emphasis on AI-first solutions for global enterprises. Doxis desires to revolutionize how businesses manage and understand their challenging data. Besides, it has extended its leadership team to meet this new phase of the company. This change has brought the brand’s name into alignment with the flagship software platform. Customers can expect a more unified approach to digital transformation.
Leadership Changes to Drive AI Innovation
The transformation to The Document Intelligence Company includes a number of important executive appointments. Yeelen Knegtering has been named Chief AI Officer of Doxis. He will oversee AI strategy and its execution across the company. In addition to this, Andy Spence has joined the company to become its Chief Revenue Officer. These executives will concentrate on increasing the world-wide reach of Doxis. They plan to integrate more advanced AI features into the cor e product.
“Over five million users work with the Doxis platform every day to get their work done more efficiently, compliantly, and intelligently. In the past twelve months, we welcomed three acquisitions to broaden the value and power of the platform for those customers. Now, united under the trusted Doxis brand and led by our popular mascot and AI assistant Doxi, we are excited to share our new brand and Doc ument Intelligence vision with customers and partners,” said Dr. John Bates, CEO of Doxis.
“With our refreshed Doxis brand, upgraded Document Intelligence vision and strengthened leadership team, we’ve invested significantly to keep up the growth and innovation our customers are demanding in 2026,” Bates added.
The company continues to provide top-tier services to its international client base. This rebranding ensures that the brand matches its current technological capabilities. The Document Intelligence Company provides tools that automate manual document processing tasks. These tools help users make faster decisions based on real-time data insights. Doxis remains committed to high standards of accuracy and data security.
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News Source: Businesswire.com